On March 14, 2018, Google published its annual report and shows growing stronger in deleting “bad ads” by removing 3,154,000,000 of them in 2017, or 100 bad ads per second. Almost twice the number of the previous year, the results of which are shown below!
By ‘bad-ads’, Google means any ad violates its advertising policies. These figures are the result of research and development over the last 15 years in this field.
Below you can see some of the stats of removed ads:
- 79.000.000 ads promoting websites with malware and 400,000 of these sites were completely removed.
- 66.000.000 misleading advertising, so-called “trick-to-click.
- 48.000.000 ads that were trying to install unwanted software.
- 90,000 websites and 700,000 mobile apps became blacklisted.
- 2,000,000 pages were removed each month due to policy violations.
- 7.000 AdWords accounts were suspended.
A detailed description is given by Scott Spencer-Director of Sustainable Ads of Google-in his article ‘An advertising ecosystem that works for everyone’.
